Ke Personajes are the perfect example of the importance that Argentine music holds internationally today. The band started in tropical music and gradually explored a wide variety of genres. Led by Emanuel Noir, Sebastián Boffelli, Enzo Martinez, and Joel Brem, they have become one of the biggest sensations in recent times in their native Argentina. First, it was rock, then urban music, and now it’s cumbia’s turn—Ke Personajes are largely responsible for the global popularization of the genre.